TO SHOWCASE LEXUS’ NEW SIGNATURE SHOT MACHINE, WE CREATED A HIGH-ENERGY BRANDED CONTENT FILM FEATURING ALFIE HEWETT GOING HEAD-TO-HEAD WITH A MACHINE TRAINED TO REPLICATE HIS OWN SERVE AND PLAYING STYLE. CREATED FOR ONE OF THE ATP TOUR’S KEY SPONSORS, THE FILM COMBINED SPORT, TECHNOLOGY AND ENTERTAINMENT IN A FAST-PACED AND ENGAGING FORMAT.